Since it’s debut in 2014, OnePlus' mission has been the same: to make innovative smartphones more accessible to consumers around the world. After the successful launch of the OnePlus 8, OnePlus announced a new iteration that pushed the limits of technology even further: OnePlus 8T with Warp Charge. Consumers no longer had to wait hours to charge their devices. With Warp Charge 65, devices could be charged in a matter of minutes.

Mekanism was tasked with creating an awareness-driven campaign that focused on the charging benefits of 8T + Warp Charge 65. We examined the relationship many consumers had with their devices and the types of content they accessed. A faster charge meant less disruption from the things they love.